The importance of SEO for a successful business is growing every year. I always tell my clients this comparison, imagine you have opened a brand new store in middle of a desert and compare it to if you would open that same store in a busy street in centre of London. Which store do you think would flourish more? How much more effort and time you would have to put into the store in middle of the desert just to make up for the location difference? Do you even think that the store in middle of the desert has a chance to thrive? I don’t think so.
But what is SEO?
SEO is everything that has to do with helping your website rank higher in Google and other search engines. It is how you build your website, what keywords you used in you pages and articles, what content structure your website has, how you promote your website, how many other businesses and websites are linking to you website, how many likes does your business Facebook page have. It is everything that could have an effect on your website SERP (Search engine results page).
But why is SEO so important for my business?
Being on the first page on google is the modern equivalent to having a store on a busy street in some big city. You don’t really need to think about advertising your self, and if you do than you will have all the business you can think of. But the thing with being on the first page of google is that people are actually looking for your services it is not just random traffic, it is targeted traffic that you get for free, and it keeps coming and coming every single day as long you are on the first page of Google. Imagine you are a shoemaker and your city has a special street where all the best shoemakers have their business located, would it make sense that you as a shoemaker would have your business located there? I think you would do everything to get there. And this is exactly the same as being on a first page on Google for a specific term, in eyes of Google and most people the websites on the first page is a list of top businesses providing the service people are looking for.
The best thing about SEO is that it will increase your sales and business without proportionately increasing your marketing costs. SEO can grow your profits exponentially and over time, it’s a long term investment in to your business. SEO can improve all your business goals at a far better ROI than most other similar forms of online marketing because of this fundamental effect of higher conversions and higher sales at small incremental costs. Imagine that you are doing a PPC marketing campaign, you have to pay a fixed price for every click that you get, even if the person will never buy anything or even if it is your competition that is just checking out you latest offer so they can respond to your marketing efforts.
But SEO is not just something you learn over night so most people do not have the required knowledge to perform SEO efficiently. And SEO is also constantly evolving and changing so you also need to constantly keep up with the latest changes. Most business owners don’t have time for this as they have to take care of their own business and it should be like that. If your care breaks down, do you try to fix it yourself or do you get some car mechanic to fix it for you? If you are not a mechanic yourself than there is a high chance you will make things even worse or at best just waste a big amount of time that you could focus on doing something else. And it is the same with SEO if you do not know how to it it is best to hire a professional that know exactly what he is doing and is on top of how to dominate SEO.
SEO is not just a SEO friendly CMS
Don’t be fooled if the company that built your website told you your website is SEO friendly, sure that is the fundament of everything but there is a big difference from having a fundament and having a standing and finished house you can actually live in. So please don’t ask your website design company to do SEO for you as they most time do not have the required knowledge to do it. Their profession is building websites and if they cannot provide with solid cases where they actually ranked sites for their clients than there is a high probability that they don’t have the skills required to perform the job for your business.
Be careful before you give your money to someone doing SEO for you, they should have solid proof that they can deliver what they promised.